Yearbooking should be a 50/50 proposition: 50% creating the book, 50% sales and promotion. Yet at most schools it's more like 80-20, 90-10 or worse.
Here's a lesson on why in-school promotion, not just from your company, is so important to your eventual success this year. It includes a student activity to get them thinking about what your group can do with promotion and marketing. And when done well and actively it's actually FUN.
Rule #1: NEVER be a secret at school!
Definition of Marketing: getting people’s attention.
NOTE: for this lesson everyone watching needs a camera, even a smartphone will do.
Pictures are the #1 element of any yearbook - and always will be. But what kinds of photos are you taking? Just anything, or really good images that tell a story just by looking at them? And it doesn't take a professional photographer to take those images. It just takes some planning and knowledge of basic photo composition techniques, even with a smartphone.
We show you the basics in this active lesson, along with multiple student activities to get your group taking better photos and knowing the difference between blah and YES!
No matter your company, watch this lesson with your group on the basics of good page design.
Rule #1: page design should NEVER be random. It's a rule most staffs break. Using templates? Always a good idea. Using company templates? Nothing wrong with that. But if you want to create your own material, we go over some basic rules to follow.
A good yearbook is all about the stories covered on the pages. It's something many staffs frankly don't do well. Most people get very uncomfortable when it comes to talking to people, getting stories and gathering information. Especially school students. But being curious and asking questions is actually a lot of fun.
Watch this lesson with your group. Make sure everyone has paper and pen or pencil for our exercise which is included in this lesson, no need to pause or fast forward the video. By the end your group will understand the importance of getting information, and that's it's something they'll now look forward to doing.
Mention telling stories to most yearbook students and they FREEZE. "You mean I have to write?"
In a word, YES - because writing is necessary. It fills in the missing information the pictures don't tell us, a LOT of information. But we're not talking about writing novels or essays (yuck.) We show you different ways to tell stories on your pages and elsewhere, something to do literally all school year long.
Have some paper and pens or pencils for student activities during the lesson. Let's get your group thinking STORIES this year and how to cover them well.
We use cookies to analyze website traffic and optimize your website experience. By accepting our use of cookies, your data will be aggregated with all other user data.